The story of us, in a nutshell...
The founders of Brainspired Publishing came together as a successful author, who has experienced all the good + all the ugly of traditional publishing companies plus a 2SLGBTQ+ successful marketing company with the prowess to bring unprecedented light to talented writers in our community.
As partners we come to the table with over 60 years of business experience combined. Together we decided to put more books, by Brainspired, on shelves all over the world, while spotlighting authors like no other company would or does. We also designed a financial plan for not just the company, but also so that these authors could receive royalties , in perpetuity, that are congruent with their body of work.
We have established a Talent Nurturing Program that guides creatives through the process and is sensitive to writers needs, weaknesses, and strengths. A bonus; the individually customized marketing plan for each Brainspired author is like having a built in literary agent and publicist, at no cost to the talent. How do we make this all happen?
A smart, caring, and devoted team behind, and for, each writer. We are not just publishing books. We are creating smart, successful portfolios and inspired authors.
About Us
Joie Lamar
Antoine ElHashem
Antoine ElHashem
Pronoun: Non-Pronoun Specific
2022- INSPIRE Awards - Community Heart Award
2022- CGLCC Business Advocate of the year Nominee
2022 - Queen Elizabeth II - Platinum Jubilee Medal Recipient for Exceptional Volunteer Service
Founder and President of Brainchild Holdings Inc.., Joie Lamar has been a successful entrepeneur for over 30 years. With 17
Pronoun: Non-Pronoun Specific
2022- INSPIRE Awards - Community Heart Award
2022- CGLCC Business Advocate of the year Nominee
2022 - Queen Elizabeth II - Platinum Jubilee Medal Recipient for Exceptional Volunteer Service
Founder and President of Brainchild Holdings Inc.., Joie Lamar has been a successful entrepeneur for over 30 years. With 17 patents, 4 successful tech companies, and 33 years as a Mensa member as evidence to her innovative mastery, she decided to shift gears, reach deep emotionally, and write her memoirs in 2015. Now a successful LGBTQ+ author of many genres, Joie is committed to paving the way towards equal, equitable, and diverse representation in literature.
She brings this experience, innovation and heart to Brainspired Publishing as a Managing Partner in charge of Production, the Talent Nurturing Program, Technology, and Online Development.
Antoine ElHashem
Antoine ElHashem
Antoine ElHashem
Pronoun: He/Him
2020 - Canadian LGBT+ Chamber of Commerce Community Business Leader of the Year Award
President and Creative Director of INspired Media Inc., Antoine is one of the most passionate and community oriented people in Canadian business. With 32 years of experience in LGBTQ2S+ media and marketing, he is considered an expert in hi
Pronoun: He/Him
2020 - Canadian LGBT+ Chamber of Commerce Community Business Leader of the Year Award
President and Creative Director of INspired Media Inc., Antoine is one of the most passionate and community oriented people in Canadian business. With 32 years of experience in LGBTQ2S+ media and marketing, he is considered an expert in his field. Mr. Elhashem has been a key figure with all of the major LGBTQ2S+ print publications in Toronto over the years. He has also been an integral player in opening many doors between mainstream businesses and the LGBTQ2S+ community, as well as advocating for respect and inclusion.
He brings this passion and expertise to Brainspired Publishing as a Managing Partner in charge of Marketing, Sales, Operations, and Literary Agency.